Braun Goes Green: Energy-Efficient Shavers

These days even the daily ritual of shaving can make an environmental statement. Or so hopes Braun. The division of consumer products conglomerate Procter & Gamble (PG) said today that its line of men's electric shaver chargers had become the first to win Energy Star certification from the U.S. government. Braun says its shaver chargers consume 64 percent less electricity than standard shavers. Based on the number of shavers it sells in the U.S. market, that translates into the annual elimination of about 5.6 metric tons of planet-warming carbon dioxide, according to the company. It's just another example of how simple lifestyle/product changes can add up when it comes to cutting greenhouse gases - and how corporations are competing to give their products a green image. "With environmental awareness at an all time high, and consumers and businesses alike looking for ways to reduce their carbon footprint," Braun said in a press release. While we won't get into the electric shaver vs. shaving-with-a razor-while-the-hot-water-runs debate, Green Wombat notes if you really want to embrace what Braun calls "green grooming," you can just let that beard grow.