Gone fishin'
I went fishing in San Francisco Bay with friends today for halibut. But here's what we caught.
An Unhealthy Conversation
Image from small biz marketing
The Microsoft “people-ready” kerfluffle, broken by Nick Denton and now playing at finer blogs everywhere, is one of the most interesting things to have happened here in years. It raises a key question about independence and credibility: Are bloggers truth tellers (i.e. journalists?) or are they money makers (business people)?
My friend John Battelle, who runs Federated Media, responded well Saturday night, and his conclusion is much on target. Disclosure is key in media. Readers must know at all times whether what they’re reading is edit, or advertising.
But I disagree with a lot of what he says about the growing, and to my mind obnoxious, trend of “conversational marketing.”
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