Can Facebook Save Business 2.0?
The New York Times reported earlier this week that Time Inc., the corporate parent of Business 2.0, the magazine I edit, is considering shuttering it. Our situation is a fairly common one these days: As more and more ad revenue is shifting from print to online media, many magazines are going the way of the telegraph.
What happened after the Times story was published, though, was an It's-A-Wonderful-Life kind of surprise, one that continues to amaze me, minute by minute: Two readers from Canada started a Facebook Group to rally support for Business 2.0. Within 40 hours of the Times story, 350 people had joined the group. (I believe I was member number 7, having read about the group on Techmeme.) By last night the number topped 700 and as of this writing we've got over 900 supporters. At this rate, we ought to hit 1,000 people (bright-eyed geniuses, every one of them, with big brains and enormous disposable incomes!) by the weekend. Please forgive me for obsessively checking The Number; I am starting to feel like Jerry Lewis in the waning hours of a telethon...
So how big this thing will get? What effect it will have on the folks
in whose hands the fate of this magazine rests?
Chris Anderson writes eloquently and provocatively, as usual, on
I think
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