Apple's iPhone has been very, very good to the blogosphere.
Whether the $500 gadget actually sells out at Apple stores on Friday remains to be seen. But the blogs that have been fanning iPhone Fever since January can already declare a healthy windfall: Millions of extra dollars in ad-generated income have already flowed into bloggers' pockets, thanks to record pageviews, according to estimates. And the best may be yet to come.
Image from small biz marketing
The Microsoft “people-ready” kerfluffle, broken by Nick Denton and now playing at finer blogs everywhere, is one of the most interesting things to have happened here in years. It raises a key question about independence and credibility: Are bloggers truth tellers (i.e. journalists?) or are they money makers (business people)?
My friend John Battelle, who runs Federated Media, responded well Saturday night, and his conclusion is much on target. Disclosure is key in media. Readers must know at all times whether what they’re reading is edit, or advertising.
But I disagree with a lot of what he says about the growing, and to my mind obnoxious, trend of “conversational marketing.”
Here's one of the best things I've read so far about the future of print media. Pat McGovern, founder and chairman of IDG, says that within three years, he expects 50% of the company's revenues will come from online media, 35% from print and 15% from events...
In today's Chron, Om Malik refers to Michael Arrington as "Mr. Web 2.0." He also says all kinds of nice things about the Techcrunch publisher--who, as everyone knows, is GigaOm's biggest competition. It made me think of the move in the Sopranos, a few seasons ago, when Tony let Junior be the head of the Family.
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